Facilitator: Laurance Wu
Date: Aug 26-28, 2010
Venue: Shanghai
Language: Chinese

Program Highlights

1. The foremost consumer goods/retail industry-specific computer-based business simulation aiming at developing middle to senior level executives
2. Replicates the complex interplay between manufacturers, retailers and consumers: five teams, three represent manufacturers and two represent retailers, compete to attract segments of consumers and shoppers to their brands or to their stores
3. Markets span two countries, to include aspects of cross-region management, and two product categories, to add aspects of category management
4. Gives participants a unique overview of the relationship between the different functions within the organization and the importance of information analysis and fact-based decision making
5. Developed at INSEAD in the 1970s by retail marketing guru Marcel Corstjens

Target Group

Middle to senior level executives in the consumer goods / retail industry, especially for managers in sales and marketing-related functions

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