2011-04-07 - 2011-04-09 MarkSimos Business Simulation

2011-03-18 - 2011-03-19 Exercising Influence & Managing Innovation

2011-02-22 - 2011-02-23 Understand your Retailer

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MarkSimos Business Simulation

2011-04-07 - 2011-04-09

Program Highlights

It replicates the market of fast moving consumer goods

(FMCG) in a dynamic emerging country. Three to six teams,

as manufacturers, compete with each other to attract

segments of consumers through long term strategies and

short term tactics in response to ever changing market

situation.

All common marketing tools and concepts such as pricing,

brand portfolio management, innovation, advertising, trade

investment, segmentation and positioning are represented

within the simulation.

MarkSimos replicates the market of fast moving consumer goods(FMCG) in a dynamic emerging country. Three to six teams,as manufacturers, compete with each other to attractsegments of consumers through long term strategies andshort term tactics in response to ever changing marketsituation.

All common marketing tools and concepts such as pricing,brand portfolio management, innovation, advertising, tradeinvestment, segmentation and positioning are representedwithin the simulation.

MarkSimos provides a unique platform for executives in emerging markets to learn and exercise how to develop a long term marketing strategy as well as how to execute it in a simulated market very close to their real life world.

MarkSimos is developed by Dariusz Kepczynski, the designer and co-author of prestigious Storewars Simulation, and local experienced team.

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