• Stimulate the process of cooperation and game for both retailers and suppliers. Participants play two different roles, key account managers of suppliers as well as procurement managers of retailers in a simulated market environment, to conduct face- to- face negotiations exercises.
• Help procurement and commodity managers to exercise and improve negotiation capacity using the closest practical way in risk-free environment.
• Unique empathy exercises provide the opportunity for participants to personally experience suppliers’ negotiation thoughts and decision-making process.
• Strengthen consumers / shoppers’ knowledge in the field of awareness, category management and customer management, and improve procurement / commodity managers’ comprehensive competence.

Target Audience

Retailers: procurement managers, commodity managers, store managers and other suppliers: key account managers, sales managers, etc.

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