Since 2001, HCD has been the leading provider and exclusive distributor in China of INSEAD's business simulation programs. These simulation games have been used at INSEAD and other top global business schools and corporations for the past 25 years. To compliment these programs, HCD also designed our own proprietary suite of games focused on providing the same high quality level of industry specific training for the marketing function in the FMCG, tobacco, pharmaceutical and durable goods industries.

HCD’s games are internet based and create a dynamic competitive team environment and fun learning experience. Participants can leverage the risk free platform to execute their overall company strategy, testing their innovative ideas, realizing their leadership, management strength and weakness’ and bear the consequence of the decisions they made to gain a complete understanding of how decisions made today will affect the company’s value in the years to come. Participants leave our program with more confidence and feel better prepared for the real business world.

STOREWARS

the world's foremost industry-specific consumer goods and retail business simulation

INDUSTRAT

the world's only B2B simulation program focused on industrial manufacturin

MARKSTRAT

a simulation specifically designed to educate advanced strategic marketing concepts

Negotiation Simulation

a simulation designed for negotiation exercises in retail/FMCG industry

LINKS Online

a brand new web-based simulation with four focus: Enterprise Management, Marketing, Services and Supply Chain Management