Industrat
- INDUSTRAT is the world’s only B2B business simulation program that focuses on industrial manufacturing fields.
- INDUSTRAT simulates a competitive environment with five teams, each with about five participants, for six to ten periods, each period representing one year. During the interactive simulation, each of the five teams makes decisions affecting future operation of the company.
- Through simulation case studies and seminars, participants experience strategic marketing and industrial corporation management issues in complex situations.
- INDUSTRAT was developed at INSEAD and is exclusively licensed by HCD Global in Greater China. INDUSTRAT has over 20 years of track record with global leaders.
- Widely used at the world’s top business schools such as INSEAD, Columbia and Wharton, INDUSTRAT is recommended as one of the best B2B marketing courses by Business Week.
Target Audience
Candidates range from middle to top level management in various fields including but not limited to, automobile, telecom, oil & gas, chemicals, optical & scientific equipment, pharmaceuticals, paper, heavy machinery, steel and financial services among others.
