CEIBS, Visiting Professor
Columbia Business School, Professor of Marketing
University of Chicago, M.B.A and PhD

Professor Donald Sexton has been a faculty member at Columbia University for more than 35 years teaching marketing, international business, and operations research, where he received the Distinguished Teaching Award. For several years he also served as head of the International Business Division and Director of International Activities with the Business School. At Columbia University, Professor Sexton played an important role in the design and development of the Marketing Management Program. He also served as Faculty Director of several other executive programs, including the Executive Program in International Management, the International Strategy Program, and the Program on Brand Building and Brand Equity Management. Professor Sexton has been a visiting professor at INSEAD for years. His teaching experience also includes CEIBS, the Australian Graduate School of Management, the University of Hawaii, the University of Tehran, Jagiellonian University (Krakow), and the U.S. Business School in Prague.

Professor Sexton focuses his research on the design and implementation of marketing and branding strategies. His articles can be found in such journals as the Journal of Marketing, Journal of Marketing Research, Journal of Business, and Management Science. He is currently working on a book on branding and brand equity management.

Professor Sexton is founder and president of The Arrow Group, Ltd., an organization that develops and conducts executive seminars and provides consulting services for international businesses. His clients included General Electric, Citigroup, Texas Instruments, DuPont, Brown-Forman, Kodak, IBM, Pfizer, Kellogg's, Bates Worldwide, Florida Power & Light, BHP, GE Aircraft Engines, Avon, Zeiss, Hershey, BellSouth, Motorola, Eveready, Aramark, Pillsbury, Domino's, MetLife, PerkinElmer, Seagrams, Eastman Chemical, McGraw-Hill, UNICEF, Merck, AT&T, SABMiller, AIG, Intuit, GKN, Aventis, Mattel, Hormel, Corning, Dial, Wendy’s, Metropolitan Opera, Chase, Shell, and Becton Dickinson.