INSEAD, University of Florida
Professor of Marketing, PhD in Marketing

Professor Amitava Chattopadhyay is the L’Oréal Chaired Professor in Marketing-Innovation and Creativity and a marketing professor at INSEAD. Prior to joining INSEAD, he was a faculty member at The University of British Columbia, Canada and McGill University, Canada. Professor Chattopadhyay holds a PhD from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a BS (Honors) degree from Jadavpur University, India.

Professor Chattopadhyay’s research has focused primarily on branding and advertising from the perspective of consumer information processing. He successfully applied insights from his research to suggest ways to enhance creativity and improve new product development processes. More recently, he began exploring issues related to e-marketing, also from a consumer information processing perspective. He was a recipient of the Robert Ferber Award for his research work.

Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, advertising strategy, consumer behaviour, marketing in emerging economies and international marketing for MBA and PhD students. He has taught at executive programs in Europe, North America and Asia. He is on the directors/advisory boards of several companies. He also has consulted for numerous international firms, including BBVA, Bertelsmann, Diageo, Gallup-MBA, Hagemeyer, Cosa Liebermann, Kitply Industries, LG, Novartis, RSMI, SSL International, Squire Group, Tata Sons, Young and Rubicam.